Users will soon have a new feature that permits them to lessen the quantity of AI-created content appearing in their feeds. This move comes as the service disclosed that it now features over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale release. This development aligns with a rise in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this content is classified as low-quality AI content, a label for inferior, factory-style content that is often nonsensical or surreal.
Based on user feedback that numerous viewers like content created using AI tools, including AI artwork to educational videos, and we intend to give people the option to adjust the amount of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, in excess of 100 million media items are uploaded to the service every day, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the volume of artificial media they see by opening the content preference option in the platform and choosing the AI content topic. Further subjects that can already be adjusted under the tool cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
Its rules require users to identify convincing AI-generated content, and it forbids harmful fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the service will henceforth apply an AI-generated label to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This action is intended to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is also establishing a $2m awareness program for professionals and organizations to create informative material about ethical AI use. This project will benefit educational bodies dedicated to training programming and robotics.
Platform Protection
TikTok has justified its safety measures, amid discussion over plans to lay off hundreds of safety staff in Britain. TikTok is set to reduce a significant number of roles in its trust and safety division in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content before it has to be seen by people. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
